Credit crunch holiday-makers after ‘cheap and nice’ hotels

When looking for cheap hotels abroad the first word people most commonly entered into a search engine is ‘cheap’. At a basic level the word means ‘costing little money’, but for a long while it has had some more negative associations. ‘Cheap and nasty’, for example, is a phrase that none of us really want associated with our bargain price hotels. So, is ‘cheap’ what we’re really seeking on our much-needed holiday? Or has the word taken on a more positive meaning?

As we all continue the battle against economic shortcomings, both consumers and holiday-providers are searching for new ways to make ‘cheap’ and ‘added value’ work for them. When travellers book cheap hotels they are not just looking for ‘inexpensive’; they are hoping to get more for their money at the same time. Holiday-makers aim to make their pounds work harder.

Hotels have recognised that people will take the time to search for the best bargain that includes a low price and high standards. A low-price isn’t enough. A huge number of special deals have flooded the market recently, so companies have to find other ways to stand out from the crowd. Those that do well in the long term will be the ones who are both low cost and able to back up their offering with good service and high standards. The smart hotels and agents are keeping holidy-makers happy but adding value wherever they can. Anything that will help save a few extra quid is looked upon very favourably by holiday-goers.

This could be the new meaning of the word ‘cheap’ in the current market? Are we really wanting ‘cheap but cheery’? As well as offering deals on cheap hotels companies have to offer a good service and quality products so that holiday-makers can feel reassured that the hotels on offer are of an acceptable standard. What counts is getting that little bit extra.